How you can Create a Powerful Instagram Social Media Marketing Strategy
One of the most powerful marketing tools marketing experts have today is social media. Through Facebook posts to tweets upon Twitter, sharing your products or services on social media platforms is a great way to boost brand awareness, engagement, sales plus leads.
However , many people are left scratching their heads when it comes to marketing and advertising with Instagram.
Many of us use Instagram as a personal account to post photos of our family, friends, vacations and food – but how can this tie into business? And should this?
With the speed of which Instagram keeps growing, don’t underestimate its value to boost your brand and marketing attempts.
It has grown into an incredibly useful marketing platform and even though the 18-29 yr old’s are still prevalent users, the larger age groups are catching on and catching up fast.
Some 2018 Instagram stats from Sprout Social are telling:
᾿ 7 out of ten hashtags on Instagram are top quality
᾿ 80% of users stick to business on Instagram
᾿ 65% of top-performing Instagram posts function products
If you feel the tug to learn Instagram as part of your social media marketing strategy, check out these initial pointers to help you get began:
1 . Use Hashtags Wisely
You don’t have to cram every hashtag you can think of in a single post, but you do need at least a few.
A hashtag is the # sign followed by descriptive words regarding your image as in this instance, I used #marketing and #ctaconf, which was the conference I was participating in at the time.
When an user clicks/taps on a hashtag or types a hashtag into the search box, it introduces all images that use that hashtag. The user can even subscribe to continue to follow that hashtag.
The hope could be the user will see your photo, go to your profile and best-case situation, follow you and get engaged with increased of your posts!
However , when hashtags are extremely popular, the competition to show upward in the results is fierce. Comparable to SEO keywords, the more popular a term is, the harder you should stay at the top of the search results.
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Therefore, my example of using #marketing actually was futile if I wanted to get any kind of traction from that post.
You need to make your hashtags relevant to your business and location, but also engaging enough that an user would type all of them into Instagram’s search box.
᾿ Say you have a pizza ankle in Vancouver. You post the pic of your Pepperoni pizza with all the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish
᾿ Or you’re a Toronto wedding planner. You post an image of a bride and groom’s first dance with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding
Holidays and special events are an outstanding time to promote your business and get Instagram followers. Whether it’s a selling on Black Friday, a Thanksgiving-related use for your product or a product shout-out on National Dog Day time, they are all ideal opportunities to showcase your business brand in a non-salesy way.
second . Thank Your Audience for Appearing
You don’t just post a bunch of pictures and hashtags and wait for others to roll in.
To gain Instagram followers, engage with your audience plus grow sales or leads, you need to put in the time.
See an example right here from video expert Michele Moreno where she responds back to each of the comments left on her video posting.
So if someone leaves an opinion or question on one of your posts, take the time to reply and thank them/answer their question.
Take a look at their profile, and if you like what you see, follow them.
Businesses often follow commenters first, in the hopes that they may return the favour.
You can also search for people who might be interested in your item, then comment on their photos and follow them, but don’t junk e-mail them with an ask to follow you right away.
3. Interact with the Right Influencers
Influencers are Instagram users who are able to influence your target audience because of their recognition and/or social media following.
Danielle Bernstein is a good example of an influencer who else worked with a brand. You may not recognize her name, but the 1 . 8 mil followers of her Instagram account WeWoreWhat do.
Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute workout videos with her and her personal trainer.
That may be an extreme example, and unless you have deep pockets you probably won’t be able to attract an changer with almost two million supporters.
But don’t despair. From mum bloggers to local foodies, you are able to find someone who your target audience comes after, likes or admires. Maybe that they had be willing to review your product or even take a photo using it – use your imagination!
4. Don’t Just Shill Your Products
Instagram is not the place to simply share product shots constantly. Think of the experience people have using what you’re offering, or the benefits it offers people.
Even better, show real-examples. Asking for user-generated content from your audience is a sure way to do this. That means that users share their photos using a hashtag a person provide.
The online furniture store Wayfair. com does user-generated content very well. They have an user-generated campaign that lets customers share photos of the stylish Wayfair-filled homes using the hashtag #WayfairAtHome.
Be sure to let people know that their images might be featured on your page and you can increase your Instagram articles big time – for free!
No matter how you use Instagram for your business, become authentic and true to your brand. It’s what the platform is all about, and it’s really going to help you grow your business, gain Instagram followers and attract product sales or leads.
Susan Friesen, creator of the award-winning web development and digital marketing firm eVision Mass media, is a Web Specialist, Business & Marketing Consultant. r. She works together with entrepreneurs who struggle with having the insufficient knowledge, skill and support necessary to create their online business presence.