Many people who are new to SEO are still trying to understand the feature of linking. One thing that may confuse them is the existence of follow links and no follow links and the difference between these two. To fully understand this difference, you should first learn why links are classified into two separate types to begin with. Below is a brief background on SEO linking and the difference between follow and no follow links.
SEO Linking and How It Works
The goal of SEO is to boost a website’s ranking in the search engine results page (SERP) through various means. One way to do this is to ensure that a website receives plenty of inbound links.
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Inbound links are simply links of your site that are found in another website. The more inbound links a website gains, the higher its ranking is in the SERP.
In the past, any link found in any website will be considered as an SEO booster. This system was abused by many unethical SEO practitioners who spread links of their website all over the Internet. These people spammed the comment sections of blogs and reputable websites and posted links on every place online. This was an issue, because unethical website owners were gaining unfair advantage in their SERP rankings. In 2005, this bad practice was addressed by Google by modifying the HTML tags of links, so that search engines can identify whether or not the links should be read as SEO boosters. This change then led to the link classification of follow and no follow.
Follow links are the ones that help you raise your reputation and ranking in search engine databases. Because their HTML tags contain a “follow code,” they are considered by Google and other search engines as legitimate factors for SEO. However, getting follow links can be rather difficult.
The best way to gain these inbound links is to constantly create original and quality content. When you have great content on your site, you have higher chances of getting shared and cited by reputable websites. You can also gain counted links by networking with other websites. You can feature other related sites on your own website, and expect them to do the same.
No Follow Links
No follow links are the ones that do not get credit from search engines. However, just because these links do not boost your SEO doesn’t mean that they are completely useless. These links can still be important contributors to your SEO campaign. By posting links of your websites in comment sections of blogs or in forums, you help increase your site’s traffic. This will then increase referral traffic and bring in more potential customers.