What exactly is SEO?
This is a common question that many people especially those who are either fresh or not familiar with online marketing might be requesting. SEO stands for search engine optimization. In layman’s language, it the process of capturing visitors from the search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the long term projections in this field.
The Major SEO Players
Like any other industry on the planet, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.
Returns for SEO Players
The major reason as to why people enter business is to profit and expand their economic status. In the field of SEARCH ENGINE OPTIMIZATION business, the rates of comes back are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. Nevertheless , the returns are varying depending on a players’ hardwork and skills in the field. For example , according to this study, 34% of the interviewed SEOs said they received an amount less than dollar 30, 000 while another number of respondents, 17% said they received returns that were above $ 500, 000.
From the above statistics, it is evident that the size of an organization played a role in the determination from the amount of returns received. It is better than logic for one to expect a large firm to receive low amounts of returns and vice versa. In addition , the presence of part time SEOs as well as the entry of rookies into the market could have let towards the low rates of turnover because of low operation capacity. However , it is hard to predict the course the particular SEO market is likely to take because of lack of clear shift in SEO earnings since the year 2011. However , the demand for local SEARCH ENGINE OPTIMIZATION services seems to be growing day within day out and this is attracting more players thereby tightening the competition amongst SEO service providers.
The Emerging Issues with the Current SEO Returns
With the over distribution of returns, several queries emerge. This includes the following:
᾿ From the statistics, a large percentage of SEOs receive a low income something that suggests low pricing of SEO services.
᾿ Additionally it is possible that small and medium businesses do not understand the value of SEO solutions provided to them.
᾿ The low SEO income earners, those who received lower than $ 30, 000 annual results are also being doubted if they can offer quality services while earning that will low.
᾿ It is also unknown in case most SEOs will still be in operation in case their income remains static.
The Current SEOs Income Per Customer
Just like the annual SEO returns, SEO income for each customer also varies. This is because you can find those clients who would pay less than $100 a month while others will pay greater than $5000 a month. This variation in income per client can be attributed to the type of services provided as well as the depth of services. The size of business a client is seeking SEO services for also play a role in determining the amount to be charged. For example , small businesses are charged less simply because their requirements are much smaller as compared to large multi-location franchise businesses.
Research also implies that some SEO service providers operate on higher volume basis. Such SEOs offer simple SEO services at very low monthly rates. As a result, such SEO service providers end up having a high consumer churn with a large dedicated network of sales team.
Similarly, some SEARCH ENGINE OPTIMIZATION service providers provide services that are even more comprehensive in a much more professional manner customized according to the client thereby leading to a low number of clients.
Due to the over statistics, it therefore becomes important for any SEO service provider in the current market to operate in a manner that matches his/her setup.
Handling Capacity of the Modern SEOs
Currently, SEOs are handling more clients as compared to the previous years. Figures show that about 40% of the SEOs in the market handle at least eleven clients while 23% SEOs handle at least 21 clients. Such large numbers of clients to handle lead to more audits to be done, lots of tasks, study, reports and even more calls from the customers to be attended to. The high numbers of clients also demand a high level of performance so that the clients can be assured associated with quality services.
Market Structure for Most SEOs
SEOs have been using various marketing techniques to promote their businesses. Offline marketing channels such as person to person has been cited by most SEOs as the most effective marketing technique. This can be attributed to the trust level, company reputation as well as relationships build during the offline campaigns.
Alongside offline advertising, SEOs also practice online marketing like the use of LinkedIn and social media. Nevertheless , most SEOs have cited LinkedIn as the best option as compared to the internet sites because it is better placed for free lead generation and networking.
Services Offered by SEOs
Majority of the SEO players provide onsite optimization with 91% from the SEOs practicing this. Google+ optimization has also a good number of SEOs practicing this as 86% claimed to be providing this service to their clients. For affiliate marketing, only a small percentage (11%) of SEOs are offering this program to their clients.
Other services offered by SEOs:
᾿ Content creation/optimization
᾿ Link building
᾿ Citation building
᾿ Social media marketing
᾿ Website development
᾿ Mobile site development
᾿ Video marketing and mobile marketing.
The most demanded service by SEO clients is onsite marketing, while the least demanded service is affiliate marketing.
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Another services are somehow averagely demanded. However , most small and moderate businesses do not understand the opportunities that video and mobile marketing may unlock to them and therefore tend not to use these services. SEOs therefore have to educate their clients on these marketing channels so that they can go for them.
When asked about the online SEO services SEOs feel are effective, 82% of them said that the General search is the most effective for generating leads. Local search appears to be the second most readily useful after 62% of the respondents in an SEO survey voted in its favor. PPC is the 3rd with 53% while social media is the 4th with 26%. Daily deals appear to be an appealing to most SEOs because only 1% voted in favor of it.
Tedious SEO Tasks
55% of the current SEOs in the market find link creating to be the most tedious and time-consuming work. Others, though 15% only believe that content writing is the most tedious and time consuming task among all the tasks they do. It therefore emerges that to the 55% who find link building tedious, this task is also boring to them.
This is an outline of what we expect in the near future as far as SEO business is of concern.
Expansion of SEO Businesses
Compared to the previous years, SEO businesses has been growing and expanding steadily. Most SEOs (about 93%) are not only optimistic about expanding their organizations, but are also expecting to grow their business. In what seems to be a determined move to grow their businesses, most SEOs (82%) are willing to recruit more staff members so as to realize their desired levels of growth.
The social media is also expected to grow and be far better even than the local directories. Simply because most SEOs believe that social media are capable of doing better because of recommendations from close friends. Mobile usage is also expected to expand further and become relevant for nearby businesses.
Upsurge of Confidence in SEO Business
Unlike other corporations, the SEO business is displaying a positive growth of confidence among the participants. Despite this being a dynamic and modern industry, most SEOs are still able to recruit more staff to help push their businesses ahead. 84% from the sampled SEOs in the SEO research are also optimistic that the SEO business is going to be more profitable starting this year 2013.
Confidence is also running excessive that if the SEO players raise the understanding of SEO/social among the business owners they serve in future, they will not only boost the business owners’ rate of expense, but also make them transfer their marketing and advertising budgets from other channels to the electronic channels.