Digital tours are a must for every property listing. In today’s market 80% of people searching for a new home are doing it online. It is extremely frustrating when you go to see a listing of a property that sounds fantastic, yet there are no photos or digital tour to show the layout of the house, the colors, the cleanliness, the particular style, etc . I am actually suspicious of homes that do not use virtual tours or photos. What are they trying to hide? I personally do not want to drive clear across town to see a house that sounds great on paper but is horrible in reality.
There are fundamentally 2 reasons why an agent does not have a tour done on one of his/her listings. The main reason is they don’t be familiar with value of the tour, and their own seller is inexperienced and doesn’t understand the value either. The second reason will be the agent is trying to stay on a budget and tries to cut costs in every possible method. Unfortunately, when money is the problem, the seller suffers and the agent usually suffers because the house sits in the marketplace longer and the seller is not a happy camper to work with.
Many agents require their agents to do digital tours on all their listings, however many agents do not understand the value of this particular. The agents are basically doing it tour because it is free to them. Since those agents do not appreciate the worth, they do not properly market the tour in all their advertising endeavors.
I personally know Real Estate Agents who do a virtual tour on every listing they get no matter how low or how high the listing price is. After getting the tour done, they make sure that all their advertising materials show the trip address, web site address, etc . therefore anyone viewing the advertisement can immediately have access to the photos and tour if they are online.
One thing that always perplexes me is that some agents order virtual tours and then do not promote them. I review many real-estate magazines in our area, and I find agents using beautiful pictures to promote their listing, but they never mention their virtual tour in the advertisement. With consumers looking for Internet info, it amazes me that agencies do not cross advertise.
Advertising hardly ever stands alone, but works synergistically with other marketing methods. If you are advertising inside a newspaper or magazine, you should supply links that would ultimately drive traffic to your web site and virtual trip.
Another way to advertise the virtual visit is through yard signs. For the agent acquires a listing, he/she need to place a rider on their lawn indication that says check out our virtual tour online. Every flyer placed in the “Take One” boxes must also have the web site address of the virtual tour and make mention that the virtual tour is online. Lots of people drive through neighborhoods on their own getting flyers and checking out homes. These flyers that have beautiful photos and an web site address to view additional photos and a virtual tour would be the ones that will be kept for later once the home buyer is at their computer.
If you compare a virtual trip with a business card, you can sum it up that if you keep the cards within the box, they will not do you any good.
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Cards only bring business back to you whenever they are utilized by the agent and given to as many people as possible. Yet providers spend thousands every day on websites that will few consumers see. The agents that don’t market their website, never see results and therefore conclude that websites don’t work. and trips won’t work either.
If a virtual tour is a tool to help market a listing, then it stands to reason that transmitting this is the best way to use it.
Many of the most effective ways to use these are:
one On an agent’s personal website
second . Used for listing presentations that demonstrate what the agent can do to market the home online and to show where the home is going to be marketed online, i. e. Real estate agent. com, MLS, franchise websites, personal websites, newspaper and other media sites.
3. Email alerts – to inform prospects and other Realtors of new listings
4. Email signature lines
5. The address posted in an agencies newsletter
6. As a competitive advantage in marketing – that all the particular agent”s listings get a virtual tour regardless of the home’s price
7. Indication riders to invite drive-by customers to the agents website
8. “Just Listed” cards and “Just Sold” cards
In conclusion, skilled real estate agents know how to use virtual tours to full advantage, making them into a tool that will distinguishes their marketing from their competition.
Chelina Schultz is a top internet marketer who works with industry leaders through around the world. She has a passion for helping others achieve their objectives, dreams and aspirations.
Chelina handles her successful home based business of 9 years, while homeschooling her two beautiful daughters. Chelina is also an authorized real estate agent in the state of Sarasota, as well as being married for eighteen years. To learn more about Chelina Schultz please visit her sites.