September 22, 2020

Digital Marketing – From Education in order to Politics

With the evolution of the magic world called ‘Internet’, the digital world has leaped forward tremendously. A click of a mouse or a touch of a screen is all we need to purchase everything; be it a pin or violin.

With the Gen next moving in the direction of a more tech savvy world the particular applications of Digital marketing becomes endless.
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Its powerful reach plus instant result mapping ability set a very powerful tool, even to build up the Government. Social media are playing an important new role in Indian democracy. “Earlier, elections in India were governed by either the wealthy class or the rural poor. “Now, even the middle class is fascinated, and social media is where they can communicate their opinion and talk. ”

Social media has become the new election arena for India’s nationwide parliamentary polls. An example being ‘NarendraModi’s ‘ extraordinary success at the loksabha elections are actually largely credited to the social media and Digital world for beginning the particular ripple effect which later became the Publicised ‘ModiWave’. Digital Marketing offers a variety of advantages ranging from its interactive surface to its ability to go ‘viral’. This reasonable advertising world is touted as the thing of the future.

Marketing… a concept that has been the particular core of any successful story. This concept has taken many styles with the advent of technology and industrialization. It is very important for any individual or an organization to keep pace with the changing occasions to climb the ladder associated with success. Hence the next big need for a faster reach to worldwide market is to acquaint your-self with DIGITAL MARKETING.

Now what does this beautiful word mean… Digital marketing is the collective term used to describe the methods of marketing your company, brand or even products on the internet. It encompasses a wide range of techniques like search engine marketing, social media marketing, e-mail marketing and many more.

There are various advantages of adopting digital marketing in your professional life. A few of them are:

– It is a faster method to reach the masses.
– It is much cheaper than the conventional methods of marketing.
– It is a very popular source of conversation with all age groups.
– It is a more effective way of handling enormous amount of information.
– It is attractive and hence the particular success rate of the marketing strategy becomes higher.

The advantages clearly prove that the concept is worth learning and worth adopting. Hence a lot of recognized institutes are providing training in digital marketing. Yet because the concept is still evolving, it is very important to pay attention to few things prior to one enrols in a digital marketing and advertising course…

– Do they have Industry Experts and Faculty?
– Do they provide face to face classroom training?
– Perform they let you work on live tasks or provide any hands on coaching?
– Do they have any Business Tie-up?
– Do they provide modification lecture if one is unable to go to the lecture?

Many will say that Digital marketing has its flaws, but honestly it has a long way to go & the ‘Marketing’ of the future offers certainly opened up new horizons. Some of which have already opened. A ‘Paradigm Shift’ awaits!

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