With the evolution of the magic world known as ‘Internet’, the digital world provides leaped forward tremendously. A click of a mouse or a touch of a screen is all we need to purchase anything; be it a pin or cello.
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With the Gen next moving in the direction of a more tech savvy world the particular applications of Digital marketing will become endless. Its powerful reach plus instant result mapping ability make it a very powerful tool, even to build up a Government. Social media are playing an important new role in Indian democracy. “Earlier, elections in India were governed by either the rich class or the rural poor. “Now, even the middle class is interested, and social media is where they can exhibit their opinion and talk. ”
Social media has become the new election arena for India’s nationwide parliamentary polls. An example being ‘NarendraModi’s ‘ phenomenal success at the loksabha elections are actually largely credited to the social media & Digital world for beginning the ripple effect which later became the Publicised ‘ModiWave’. Digital Marketing and advertising offers a variety of advantages ranging from the interactive surface to its ability to go ‘viral’. This reasonable marketing world is touted as the matter of the future.
Marketing… a concept that has been the core of any successful story. This concept has taken many shapes with the advent of technology and industrialization. It is very important for any individual or a corporation to keep pace with the changing periods to climb the ladder associated with success. Hence the next big requirement for a faster reach to global market is to acquaint your-self with DIGITAL MARKETING.
Now what does could be word mean… Digital marketing is the collective term used to describe the techniques of marketing your company, brand or even products on the internet. It encompasses a wide range of techniques like search engine marketing, social media marketing, e-mail marketing and many more.
There are various advantages of adopting digital marketing in your professional life. A few of them are:
– It is a faster technique to reach the masses.
– It really is much cheaper than the conventional methods of marketing.
– It is a very popular source of interaction with all age groups.
– It is a more efficient way of handling enormous amount of information.
– It is attractive and hence the success rate of the marketing strategy becomes higher.
The advantages clearly prove that the concept is worth learning and worth adopting. Hence a lot of recognized institutes are providing training in digital marketing. But because the concept is still evolving, it is very important to pay attention to few things just before one enrols in a digital marketing course…
– Do they have Skillfully developed and Faculty?
– Do they offer face to face classroom training?
– Do they let you work on live tasks or provide any hands on coaching?
– Do they have any Business Tie-up?
– Do they provide revising lecture if one is unable to attend the lecture?
Many will declare Digital marketing has its flaws, but honestly it has a long way to look & the ‘Marketing’ of the future has certainly opened up new horizons. Many of which have already opened. A ‘Paradigm Shift’ awaits!